Enzo Riggio is a name that rolls right off your tongue, doesn’t it? Its exuberant pronunciation is more than matched by the talent and flair of its owner. Mr. Riggio is a hairdresser/legend who’s been running his own successful salon in Genk for almost 20 years.
When a new shopping center was being built in his hometown, he jumped to the opportunity to create his own idea of heaven for hair design. Creneau came in to create a salon that does justice to Enzo’s stature, not only as a hairdresser, but also as an inspiration and teacher to anyone who craves a beautiful and healthy head of hair.
The name of the new salon/specialized shop/classroom is simply “R”.
Our ambition was to blend the relaxed, welcoming feel of a high-end salon with a modern and bold twist, using mainly black & white elements, modernist typography and repeating the typical barbershop stripes to create a dazzling effect.
To highlight the ‘mentoring’ aspect, we added some clever classroom references and college design components, making every single costumer feel like they’re entering a place of inspiration, driven by the pursuit of enduring excellence in hairstyling and hair care.
The Italian heritage of Enzo ‘Dean of the Do’ Riggio was also incorporated using mid century industrial references.
